Barb Mosher Zinck
Marketing strategist and technology writer
Barb Mosher Zinck is a seasoned marketing strategist and technology writer who thrives at the intersection of business strategy and technology. With a degree in marketing and over thirteen years in IT as an analyst, solutions architect, and developer, she brings a rare blend of technical and business expertise to every project. For more than 17 years she has partnered with SMBs and enterprises on marketing strategy, writing about content management, structured authoring, content marketing, and — more recently — practical adoption of AI in marketing and sales.
What's your background in content and documentation?
I cut my teeth on document management systems, shifting to web and component content management soon after. I've seen the evolution of content management and understand how companies must effectively leverage these technologies.
What topics do you enjoy writing about most?
If it's content-related, I love learning and writing about it. Add in AI, and I'm hooked. These topics are foundational to every company.
How do you see AI and automation changing technical documentation?
We're still figuring out how to best incorporate generative AI into technical documentation tools, apart from helping to improve the content itself. I see automation being a critical component that needs to be addressed.
What's one piece of advice you'd give to a team just starting with structured authoring?
Don't overthink it. Start small, pick one or two use cases that will show results quickly but also hit key challenges, and grow from there.
When I'm not heads down working on content strategies, you'll find me reading the latest Ruth Ware suspense novel or watching my daughter shop.
Import Markdown and Convert it to Structured Content Automatically
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Paligo AI Translations Enable Global Documentation at Scale
Paligo's Next Gen Editor is Redefining the CCMS Experience
Structured Content Is the Only Sustainable Path to AI-Ready Documentation
The Hidden Costs of Using Zendesk for Technical Documentation
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How Adobe's Technical Writing Tools are Limited
The Hidden Costs of Managing Technical Documentation in Word, Google Docs, and Confluence
Winning Buy-In for Content Migration: A Stakeholder-by-Stakeholder Playbook
How Integrating a CCMS and a TMS Enables Scalable Multilingual Documentation
Content Delivery Platforms and Paligo CCMS: Powering Multi-Channel Documentation
Structured Authoring: What It Is and Why It Matters
Unlocking Help Center Excellence With Paligo
How to Master Content Reuse in Technical Documentation
Part 2: A Guide to Migrating to Structured Content
Part 1: A Guide to Migrating to Structured Content
Preparing Product Content for AI: Unified Knowledge and Governance in Technical Documentation
Streamline Content Operations with Content-as-a-Service and a CCMS
How Structured Authoring Delivers AI-Ready Content in the Age of Generative AI
Unlock the Power of Content Reuse in Your Technical Documentation
